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      Total Control Small Business Website Jump Start Hands-on Workshop in Iselin

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      April 2, 2013

      Tuesday   8:30 AM - 12:00 PM

      101 Wood Avenue South, Suite 900
      Iselin, New Jersey 08830

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      Total Control Small Business Website Jump Start Hands-on Workshop


      Take control of your website and use it as an active part of your small business marketing to connect with your clients and audience.Who's Your Target Audience?

      • Online Buyers
      • Subscribers / Followers
      • Event Attendees
      • Donors
      • Restaurant Diners

      The first step is explicitly defining who your site targets. Then ask, "Does your website connect with them and deliver what they want?"

      There's two ways to accomplish connecting with your target audience. Hire (spend on) consultants to deliver the results, or use better tools. Consultants are great solutions to complex problems but compromise control and are out of budget for many small businesses. The better alternative for small businesses is using the right tool for the right job. Note the emphasis on the right tools rather than the free tools. Using the right tools means accomplishing tasks in less time with more professionalism. It's for precisely this reason theTotal Control Small Business Website was designed along with this Jump Start Hands-on Workshop.USING BETTER TOOLS

      With the right tools, better results can be accomplished in less time- with less effort. And supplementing those tools with the knowledge and skill to most effectively use them will permit you to accomplish even more… and in even less time!

      Small business websites hold the potential to deliver the most returns per dollar/hour spent but too often remain dormant unused marketing tools due to the obstacles of time and know-how. This is the opportunity to change that and Take Control of your small business website.


      Just about everything you do in your business requires two resources: time and money. We know money has definite limits but will sometimes treat time as it's infinite working endlessly on simple tasks. The easiest way to reduce those time requirements is to increase either increase your skill doing the task and/or the tools being used to do the task. The Jump Start Hands-On Workshop delivers both. You'll receive the necessary skills and three months of website hosting ($75) using the power tools included in the Total Control Small Business Website.

      This investment can pay for itself 10-fold permitting you to post promotions to your website in 1 hour instead of 1 week. With this increased efficiency you will find your website grows to be an active marketing tool bringing in connections and growing your business, club, followers, attendees, donations, etc.Attendees, using their own laptops, will learn the following:

      • Rapidly create website content using your website's theme.
      • Ingrate meaningful custom graphics visually connecting to the content.
      • Tap into numerous free photo/picture archives.
      • Create drag-n-drop photo galleries.
      • "Widget" management – the building blocks of your page such as menus, sidebars, calendars, etc.
      • Category and Tag Management.
      • Web URL Optimization for Search Engines.
      • Manage a publishing calendar.
      • How to build pages utilizing your website's theme.
      • Comment management through approval/denial and responding.
      • Sales and Squeeze Pages.
      • Engage visitors to take action.
      • Create newsletters from your website posts.
      • Making your site mobile friendly.
      • Use visitor tracking to learn what engages your visitors.
      • JUST ADDED: Content Syndication!
        Use other site content to grow your site.


      This is a Hands-On Workshop. Attendees should be prepared to execute exercises as they are demonstrated empowering them to use the skills on their own small business websites immediately.Attendees must bring:

      • Laptop or tablet with wireless networking (wireless Internet will be available onsite).
      • Mircosoft Word 2010 or 2013 (Office 365 Small Business Premium recommended).
      Provided for Attendees:
      • Demo WordPress website. ( Attendees may use their own WordPresss website if preferred.)
      • Wireless Internet.
      • Power.

      Categories: Conferences & Tradeshows | Sales & Retail

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.
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